After exploring Hungary’s national identity and their Eurovision performances in my previous blog posts, I will explain how the two influence each other and make connections. In most cases, there is an alignment between a country’s identity and its “national brand” conveyed through Eurovision, but it depends on the history of the country. Like other Eurovision contestants, Hungary has held a national identity created by the people. However, since Hungary experienced oppression for a huge chunk of their history, they are put in an unusual position. Due to the events that unraveled between Hungary and Soviet Russia, it is difficult to connect Hungary’s past values to their modern performances, as the country was ostracized for years. Other Eurovision countries have a denser history because their people had equal rights, creating more opportunities for them to assert their identity. When looking back at the history of Eurovision, Hungary has struggled to put on a performance that relates to a dominant national identity. This is due to their restricted rights in the past, which eliminated the possibility of developing a clear national identity that others could identify. Although Hungarians were self-aware of their own national identity, it remained unrecognized since the Soviets had complete control over the country. The ability to outwardly express oneself was not an option for Hungarians, so their true values and beliefs could not be conveyed to the rest of Europe.
Hungary remained a communist country for over 70 years, as I talked about in my first blog post. They were conquered by Soviet Russia and became the first communist state in Europe. Living “at the mercy” (“The Impact of Communism on Hungary”) of the Soviet conquerers and being stripped of their rights was enough to completely take away the voice of the people. Since the Soviets had so much power at the time, other countries could not do anything about it. Hungary had no other option but to sit in silence for years to come. As a result, Hungary became a minority group with a skewed national identity that did not represent the people accurately.
Experiencing oppression from the Soviets is something that still lingers with Hungarians today, and it is exemplified through their Eurovision performances, particularly in the lyrics. Communism in Hungary was discontinued in 1989, giving people equal rights and the chance to rebuild their country. Their first debut for Eurovision was in 1994, which opened a huge opportunity for Hungary. They had a chance to show others around the world what they stood for, since Eurovision gets millions of viewers every year. Hungary took advantage of their invitation to Eurovision and used it as a platform to build on their “national brand,” which would later illuminate their national identity. Now that they were independent from the Soviets, Hungary could resurrect their national identity and display their true values that once hid in the shadows.
This transition from being a conquered country where “free speech and individual liberty ceased to exist” (“The Impact of Communism on Hungary”) to becoming a united, progressive community is a key aspect when defining Hungary’s “national brand.” Unlike most participants, Hungary strives to reach beyond the shallow aspects of Eurovision that are influenced by western culture. In other words, they hope to disassociate themselves from the types of performances that appeal to the typical westerner. Since their first debut, Hungary has avoided songs that encourage sexism, inequality, or any form of propaganda. Their genuine, heartfelt performances are apart of their “intentional reframing as a liberal Western-leaning and their ‘return to Europe’ in the post- Communist era.” Hungary’s strategy in “branding” their nation is to dissociate themselves from their Soviet past and move forward, which creates a different kind of performance than the ones we are used to.
One performance that is a good example of Hungary’s mission towards their “national brand” is “What About My Dreams?” by Kati Wolf (see blog post 2 for full analysis). Not only is it a celebratory song for the people of Hungary, but it is a song of hope for achieving one’s dreams. The lyrics to this song are meant to appeal to Hungarians and people outside of Hungary. Lines such as, “Should I live all my life for only your cause?” and “Ten steps, a hundred steps distance / It does not matter where to go, just leave you away” can be interpreted as any kind of failing relationship with another due to their overbearing authority. Despite Hungary being left out of the picture for years in the past, they still have the ability to appeal to others through their lyrics. This conscious decision of choosing songs that people can relate to while tracing back to Hungarian history is one example of Hungary’s versatility in Eurovision. They still manage to impress the viewers of Eurovision despite staying clear of western influence. Rejecting the dominant western paradigm shows that the majority of Hungarians are down to earth and not materialistic, which is their exact attitude towards Eurovision. Although Hungary has not yet won the Grand Finals, they are a strong competitor during most years. Songs such as “Origo” by Joci Pápai and “Unsubstantial Blues” by Magdi Ruzsa have been awarded second place in the semi-finals.
When looking at Hungary’s recent history, they have unfortunately been struggling in a different way. Since 2015, Hungary has been dealing with a huge refugee crisis. Although their Eurovision performances promote liberal, progressive values, “Hungary has recently been implementing strict laws around refugees, mostly due to the consensus of the people.” (Manevich, 2016) This statistic came to me as a surprise, mostly due to the assumption that the majority of Hungarians would support refugee rights. The fact that Hungary was more or less “trapped” by the Soviets for so many years automatically lead me to the assumption that they would not want to implement any strict laws on anyone, but this is not the case when it comes to refugees. “Prime Minister Viktor Orbán is well-known for his intolerance of refugees in Hungary, referring to them as ‘poison’ and ‘supporting campaign ads linking refugees to terrorism.’” (Manevich, 2016)
Although I was able to draw a parallel between Hungary’s national identity and their attitude towards nation branding through Eurovision, I can confidently say that neither of these aspects are in relation to Hungary’s political context. The events that unraveled throughout Hungary’s history eventually lead to a sense of empowerment in their performances, which lead to success in Eurovision and highlighted their overlooked national identity. However, the current political affiliation among Hungarians does not add up with the messages they express in Eurovision, which mostly have to do with overcoming the Soviet conquerers and gaining independence. Hungary’s attempt in avoiding pop culture in their performances is due to the fact that they have experienced a tragedy that most other countries have not: being the victim of an overpowering army that is looking to conquer “weaker” territories. This quality of Hungary intrigues me, and despite my disagreement towards their politics, I look forward to watching Hungary perform in Eurovision for years to come.
References
Hungary in the Eurovision Song Contest. (2018, March 13). Retrieved March 13, 2018, from https://en.wikipedia.org/wiki/Hungary_in_the_Eurovision_Song_Contest
J., & Thomas, P. (1970, January 01) Enlighten: Theses. Retrieved March 13, 2018, from http://theses.gla.ac.uk/2972/
Manevich, D. (2016, September 30) Hungarians share Europe's embrace of democratic principles but are less tolerant of refugees, minorities. Retrieved January 30, 2018, from http://www.pewresearch.org/fact-tank/2016/09/30/hungarians-share-europes-embrace-of-democratic-principles-but-are-less-tolerant-of-refugees-minorities/
The Impact of Communism on Hungary. (n.d.) Retrieved March 13, 2018, from http://osaarchivum.org/files/holdings/300/8/3/text/30-2-125.shtml
Wolf, Kati. (2011). What About My Dreams? (Hungary). Eurovision Song Contest 2011 Germany. Retrieved from https://eurovision.tv/